A Beginner’s Guide for Indian Exporters
📍 Introduction
Finding buyers is one of the most important and challenging parts of starting your export journey. Without buyers, even the best product can sit idle.
In this guide, we’ll explore practical ways to find genuine importers from around the world — using free and paid platforms, cold outreach tips, trade shows, and more.
🌍 1. Use B2B Marketplaces (Free & Paid)
These online platforms connect exporters with importers globally.
🔹 Top B2B Platforms:
✅ Create a detailed product listing
✅ Upload certificates, packaging info, pricing, and MOQ
✅ Respond to inquiries quickly and professionally
📧 2. Use Cold Email Outreach
Cold emails work — if done right.
🔸 How to do it:
- Use trade directories or LinkedIn to find company contacts
- Write a clear, value-focused email
- Attach your product catalog or a link to your Resource Hub
🎁 Download Free Cold Email Template
🧑💼 3. Attend International Trade Fairs & Buyer-Seller Meets
📌 Examples:
- Gulfood (Dubai) – Food Products
- Ambiente (Germany) – Handicrafts
- AAHAR (India) – Agro & Processed Food
- Buyer-Seller Meets via APEDA, EEPC, FIEO
✅ You get face-to-face access to serious global buyers
✅ Get listed in the EPC directory if you attend
🌐 4. Use Export Promotion Councils (EPCs)
Almost every sector has its own EPC that connects members to buyers.
Examples:
- APEDA: https://apeda.gov.in – Agri exporters
- EEPC India: https://eepcindia.org – Engineering
- FIEO: https://fieo.org – Multi-sector
✅ Join, submit your product profile, and access leads
✅ Get notifications for buyer enquiries, events, and delegations
🔍 5. Use Social Media Smartly
Platforms like LinkedIn and Instagram work well for reaching buyers.
LinkedIn Tips:
- Optimize your profile for “Exporter of [Your Product] from India”
- Use hashtags like
#importersneeded #exportfromindia - Join trade-specific groups and comment on buyer posts
Instagram Tips:
- Post quality product photos + packaging
- Tag using global trade hashtags like
#indianexports #bulkbuy - Run a targeted DM campaign to wholesalers and stores
✅ 6. Government Buyer Databases
You can find past buyer records from:
- DGFT Trade Statistics – https://www.dgft.gov.in
- Export Promotion Councils’ annual reports
- ICEGATE’s export analytics
Use these to find repeat buyers of your product HS code.
🧠 Bonus Tips
✅ Build a simple product catalog in PDF format
✅ Always verify buyers (Google their website, ask for details)
✅ Stay consistent — buyer acquisition takes time
✅ Use platforms like freightos.com to estimate landed costs for buyer quotes
📥 Coming Soon:
🎁 Free Download: 30 Verified B2B Platforms for Exporters
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