by Exporting Herbal and Ayurvedic Products: Legal & Market Overview
With growing demand for natural remedies, wellness, and immunity boosters, Indian herbal and Ayurvedic products are taking center stage in the global marketplace. But tapping into this market isn’t just about having great products — it requires understanding export regulations, certifications, and buyer preferences.
Here’s your comprehensive guide to legally and successfully export herbal and Ayurvedic products from India.
🔹 Step 1: Business Registration & Product Licensing
Before exporting, ensure your business is fully compliant with Indian regulations:
- Import Export Code (IEC) – mandatory for all exporters
- FSSAI License – if products are consumable (e.g., herbal teas, supplements)
- AYUSH Manufacturing License – for Ayurvedic formulations like syrups, powders, oils, tablets
- GMP Certification (Good Manufacturing Practices) – increases trust among international buyers
📝 Also, register under APEDA for support in the agro and processed food export category if applicable.
🔹 Step 2: Understand International Market Regulations
Each country has its own health & safety standards for herbal products:
| Country | Key Requirements |
|---|---|
| USA | FDA compliance, DSHEA rules, accurate labeling, no drug claims |
| EU | REACH compliance, Novel Food Regulation, lab testing |
| UAE/GCC | Emirates Authority for Standardization and Metrology (ESMA), Halal |
| Australia | TGA listing, safety & efficacy data |
🔎 Tip: Avoid using words like “cure” or “heal” — focus on wellness and support claims.
🔹 Step 3: Packaging, Labeling & Certifications
Global buyers expect attractive, compliant packaging:
- Use air-tight, food-safe, eco-friendly packaging
- Labels should include:
- Ingredients (scientific names if needed)
- Batch number, expiry date, manufacturing date
- Country of origin: India
- Usage directions & disclaimers
- Manufacturer details
Certifications that increase credibility: ✅ USDA Organic / India Organic
✅ GMP / ISO / HACCP
✅ Halal Certification (for Gulf countries)
🔹 Step 4: In-Demand Herbal & Ayurvedic Products
Here are some categories with global popularity:
| Product Type | Popular Ingredients |
|---|---|
| Herbal Supplements | Ashwagandha, Giloy, Triphala, Brahmi |
| Ayurvedic Cosmetics | Turmeric cream, Aloe vera gel, Kumkumadi oil |
| Herbal Teas & Drinks | Tulsi tea, Green tea, Herbal kadha |
| Natural Oils | Neem oil, Coconut oil, Amla oil |
🛒 These are often sold in small SKUs (30ml, 100gm, etc.) for e-commerce packaging.
🔹 Step 5: Where to Find Buyers
- Online B2B Platforms: IndiaMART, Alibaba, TradeIndia
- Ayush Export Promotion Council (yet to launch) – keep an eye for policy support
- International Trade Shows: BioFach, Natural Expo, Arab Health
- Embassy & Consulate Trade Wings: connect with herbal product importers
✅ Conclusion
With a unique blend of ancient knowledge and modern wellness appeal, herbal and Ayurvedic exports from India are on the rise. With the right licensing, certifications, and product quality, Indian exporters can tap into a billion-dollar opportunity.
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