by How to Export Handicrafts and Home Décor from India – A Step-by-Step Guide
India’s rich cultural heritage and artisanal craftsmanship make it a global leader in the export of handicrafts and home décor products. From brass idols to handwoven rugs, Indian-made pieces are in high demand for their uniqueness and traditional charm.
If you’re planning to enter this creative export space, here’s your complete step-by-step guide to exporting handicrafts and décor items from India.
🛠️ Step 1: Register Your Export Business
Start by setting up your business legally:
- Import Export Code (IEC) from DGFT
- GST Registration
- UDYAM Registration (for MSME benefits)
- Optional: EPCH Membership – Export Promotion Council for Handicrafts
📝 EPCH provides export assistance, buyer-seller meets, and international fair access.
📦 Step 2: Select Products & Ensure Quality
Popular Indian export categories:
- Brass & copper décor items
- Wooden furniture & figurines
- Terracotta & clay products
- Wall hangings & handmade paintings
- Jute, cotton, and cane homeware
🔍 Tip: Focus on product uniqueness, utility, and durability. Match design with international demand (e.g., Boho, Minimalist, Vintage styles).
📐 Step 3: Compliant Packaging & Labeling
Protect fragile items with:
- Bubble wrap, foam sheets, corrugated boxes
- Label clearly with:
- Product name
- Material used
- “Made in India”
- Exporter contact info
- Care instructions (if needed)
🎁 Eco-friendly packaging is a bonus for international buyers.
🌍 Step 4: Understand Buyer Markets
Top importing countries:
| Country | In-Demand Products |
|---|---|
| USA | Brassware, ethnic wall décor, Boho rugs |
| Germany | Wooden figurines, minimalist lighting |
| UK | Jute baskets, tea light holders |
| Australia | Tribal masks, colorful hangings |
| UAE | Handcrafted furniture, Islamic calligraphy décor |
✈️ Step 5: Logistics & Documentation
Required export documents:
- Invoice & Packing List
- Certificate of Origin
- Shipping Bill
- Bill of Lading / Air Waybill
- Insurance (recommended for fragile items)
📦 Consider partnering with export aggregators for small-volume shipments.
✅ Conclusion
Indian handicrafts are more than products — they tell stories. With proper registration, packaging, and the right target markets, you can build a sustainable export business rooted in tradition and creativity.
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